Thursday, January 30, 2020
Advertising media industry Essay Example for Free
Advertising media industry Essay I am student in a work placement agency called STG Media Corporation, a company which dedicates their mission and vision in providing accountable advertising solutions. In my 7 week placement here in the corporation, I learned a lot and discovered that nothing beats on-hand experience in working. Week One (provide date) It was a week of anticipation, stress and learning. How does one person deal with work placement? The first day was dedicated with meeting the executive staff, the working staff, and introduction to what the company is. STG Media Corp. is an interesting work placement agency. I learned about the company through one of my friends and I thought that working for a media company will be so great; little did I know that it is a lot difficult. The first thing that came up in my mind when STG Media Corp. was mentioned is that it is just an advertising company. But it is different. The company details their service in the concept of accountable advertising, in which they refine print advertising media in context of the 21st century need. As a communication student, this was beginning to worry me. After the primary day of introduction, I get to know more about the company and the thought that it is not the conventional type of advertising agency made me overwhelmed with the job and the condition in the work place. This week, I was designated to the Print Media Research, print Media Planning and Market Analysis of one of the company’s client. The company of a branded sports drink is asking STG Media Corp. to help them with the advertising promotion in one of the new products they will launch in about 5 months time. The first thing I did was to interview the sports drink company representative about the nature of their company. I went to their office was so anxious to do the interview that I forgot to bring my recorder, which is considered as one of the great mistakes before doing an interview, coming unprepared. But the good thing is, I did the interview well. I was given the set questions of STG Media Corp., questions that are required to be asked to the client, and throughout the interview, I inserted some of the questions I thought myself to be able to get a good amount of fact for the company. As inexperienced as I am in working for the company, one of the greatest skill I learned is to communicate effectively and luckily I am able to do that with this interview. During the week, one of the great challenges I faced was inputting the vital information of the company’s client to their database called the Print Media Buying System. The PMBS which is the company’s own database generates detailed market research, analysis reports accounting for all aspects such as demographic information, buying trends and other print media recommendations. I really asked for help this time as since I was not acquainted with the kind of technology they used in the particular system. But later I got the hang of it and was commended for a job well done in collecting information from the client. Week 2 (provide date) Before the work placement began, I was told that I will be working full time in one of the company’s venture with a famous sports drink brand. I thought that would be easy since I don’t have to do all the other work, but the challenged I soon found out during the second week is that the process of STG Media Corp. as an advertising consultant is a process to which many steps are taken. This week I am part of the Creative Team designated by the company to help the sports drink brand. Although I must be clear that I was just a part of the team, doing menial job that the professionals are tasked to do. I learned one great thing about the print media industry, 75% of advertisement fail because of weak creative and non-compelling ad copy. It’s true that one of the strengths of a great brand is not just with its quality, but through rigorous and effective advertising that they create. Before working here, I thought that companies only advertise for the sake of advertising, but companies do take this strategy very seriously. On the third day of this week, I was asked to look at one print ad for five seconds during one of the meetings of the Creative Team. They asked me questions rigorously, whether it be based on the appearance or the content. I answered them frankly and mention the things that I would personally think about the ad if I was just a normal consumer looking at the advertisement. Several times, the Team will press and argue their points with me, but all was attributed to presenting a better advertisement for the client. During this week, as unprofessional to assume the role of being a advertiser consultant, I was placed in the position of the consumer, the Team’s viewpoint on the things they realize about the brand and how they can effectively approach working for the client. I really felt like my ideas were respected and included to the Creative Team’s analysis of the product. This week, I also was comfortable with the workplace. I am familiar with the different employees and get to have small talks with them through several breaks. Its interesting how some of them had assumed I am part of the Creative Team when in fact; I am just a student on work placement.
Wednesday, January 22, 2020
Baptism :: essays research papers
Baptism- What does the Bible say? Definitions of Baptism in the Greek dictionary of the N.T. in Strongs Exhaustive Concordance of the Bible (of words found in KJVB). (#907) - baptizo- from a derivation of bapto (#911); to make whelmed (i.e. fully wet); used only (in the N.T) of ceremonial ablution, especially (technically) of the ordinance of Christian baptism: -- baptist, baptize, wash. (#908) ? batisma- from baptizo (#907); baptism (technical or figurative): - baptism. (#909)- baptismos- from baptizo (#907); ablution (ceremonially or Christian): - baptism, washing. (#910)- Baptistes- from baptizo (#907); a baptizer, as an epithet of Christ?s forerunner: - Baptist. Where it is found and what is the Greek word is used?                         Baptism (All use #908) M?t      3:1-           20:22-                     20:23-                     21:25-               M?r      1:4-                         10:38-                         10:39-                         11:30-                    Lu      3:3-      7:29-      12:50-      20:4- Ac      1:22-      10:37-      13:24-      18:25-      19:3-      19:4- Ro      6:4- Eph      4:5- Col      2:12- 1 Pe      3:21- baptisms (uses #909) Heb 6:2      Baptist M?t     3:1-     (uses #910)      11:11-     ?      11:12-     ?      14:2 -     ?      16:14-     ?      17:13-     ? M?r     6:14-     (uses #907)      6:24-     (uses #910)      6:25-     ?      8:28-     ? Lu      7:20-     ?      7:28-     ?      7:33-     ?      9:19-     ?      Baptist?s (uses#910) M?t     14:8      Baptize (all use #907) M?t     3:11 M?r      1:4      1:8 Lu     3:16 John     1:26      1:33 1 Co     1:17      baptized (all use #907) M?t     3:6      3:13      3:14               baptized (all use #907)-continued- M?t      3:16      20:22      20:23 M?r     1:5      1:8      1:9      10:38      10:39      16:16 Lu     3:7      3:12      3:21      7:29      7:30      12:50 John     3:22      3:23      4:1      4:2      10:40 Ac     1:5      2:38      2:41      8:12      8:13 8:16 8:36 8:38 9:18 10:47 10:48 11:16 16:15 16:33 18:8 19:3 19:4 19:5 22:16 Ro     6:3 1 Co     1:13      1:14      1:15      1:16      10:2 baptized (all use #907)-continued- 1 Co     12:13      15:29 Ga     3:27      baptizest (uses #907) John     1:25      baptizeth (uses #907) John     1:33      3:26      baptizing (all use #907) M?t     28:19 John     1:28          1:31      3:23 Acts 17:11 ?Now the Bereans were of more noble character than the Thessalonians, for they received the message with great eagerness and examined the Scriptures every day to see if what Paul said was true.? (NIV) *Use NIV, NAS, and King James Versions to get the most accurate interpretation. Baptism necessary or not? Baptism (Greek: baptizo): immersion (From the Greek expository dictionary)- ?It is used in the NT in Luke 11:38 of washing oneself (as in 2Kings 5:14, ?dipped himself,? Sept.); see also Isa. 21:4, lit., ?lawlessness overwhelms me.? In the early chapters of the four Gospels and in Acts 1:5; 11:16; 19:4, it is used of the rite performed by John the Baptist who called upon the people to repent that they might receive remission of sins. Those who obeyed came ?confessing their sins,? thus acknowledging their unfitness to be in the Messiah?s coming kingdom. Distinct from this is the ?baptism? enjoined by Christ, Matt. 28:19, a ?baptism? to be undergone by believers, thus witnessing to their identification with Him in death, burial, and resurrection (e.g. Acts 19:5; Rom. 6:3-4; 1Cor. 1:13-17, 12:13; Gal. 3:27; Col 2:12). The phrase in Matt. 28:19, ?baptizing them into the Name? (RV; cf. Acts 8:16), would indicate that the ?baptized? person was closely bound to, or became property of, the one in whose name he was ?baptized.?      In Acts 22:16 it is used in the middle voice, in the command given to Saul of Tarsus, ?
Tuesday, January 14, 2020
Banner advertising on the internet
The growth of cyberspace and the internet has not only created a new marketplace for vendors of all sorts where they can sell their items but has also created another area where advertising agencies can market goods. Cyberspace is an infinite space and for advertisers, this provides infinite â€Å"advertising space†as well. The only constraints on any person seeking to advertise on the internet are money and well, literally, page space (although some argue that a single page can be expanded into Herculean proportions. Banner advertisements are currently one of the most dominant forms of advertising online. While banner advertisements were a very effective and useful advertising tool when it first started out due to the high click-through rate (CTR) which was the basis for banner advertisements, these banner advertisements have experienced a decline in popularity because of the loss of its novelty and because of other forms of internet advertising. This has resulted in the decrease in the banner rates that websites and advertisers charge. It is this decrease in the cost of utilizing banner advertisements which has prompted this study on the effectiveness of banner advertising on the internet. Before discussing the effectiveness of banners, a brief discussion on the pros and cons of banner advertising is necessary to be able to proper analyze its effectiveness cost-wise and also the market range that it is able to target and the demographics of the captured market. The greatest criticisms against banner advertising arise from the fact that there is no accurate way to measure the effectiveness of the banners in measuring the actual impact on the market or on the web page visitors. There has been no study which has sufficiently shown the relationship between the advertising exposure and the actual purchasing in relation to the banner advertisements. While there have been proposals to use exposure based metrics or â€Å"impressions†, â€Å"difficulties in measuring online impressions precisely have caused much dissatisfaction among managers, resulting in a reluctance to commit funds to banner advertising (Hoffman and Novak 2000). â€Å" The current method being employed is the â€Å"click through†method but this has also been discounted as ineffectual because â€Å"click through†merely measures the number of visits one makes and does not really reflect the proportion of visits which translate into final purchases. Another negative aspect of banner advertising is the recent â€Å"banner blindness†which is a usability phenomenon in which a website visitor completely overlooks and ignores any banner styled information (Benway and Lane 1998). While there are studies to support the fact that this has been caused by the over exposure of website visitors to banners during its peak and thus the unconscious reaction to completely ignore them, this can also be caused by differences between connection speeds and overloaded servers that fail to load the graphics on websites properly. These two aspects are the main arguments against the effectiveness of banner advertising on the internet. Now that the negative side of this argument has been considered, it is now important to asses the other aspect which are the positive arguments for banner advertising. The positive arguments for banner advertising fall mainly under two categories: cost-effectiveness and access to a larger consumer base. The cost-effectiveness of banner advertising is based on the recent decrease in the cost of launching a banner campaign on the internet. Banner advertising presents a relatively acceptable return on investments given the below-average ad rates and above-average response rates of website viewers. Because the internet has huge potential for building customer relationships, measurability and speed, the proposition of paying an adequate fee in return for a great potential benefit and increase in market visibility and profitability means that banner campaigns on the internet present a viable alternative for any company looking to cut down on costs while not necessarily resulting to losses in profit margins. The last factor that must be considered is the overall effectiveness of banners in reaching markets and creating awareness for the particular product or brand that is being advertised. Recent studies have shown that the more interactivity that is created by the banners, the higher the â€Å"click-through†rates and the deeper the involvement consumers will have with the brand. Cryptic messages have also been shown to increase click-through by 18% while offering of free goods or services improves click-through significantly. What these figures and studies show is that banner advertising can be an effective means (cost and market reach) of conducting a successful marketing campaign. In conclusion, while it remains true that there is no efficient method by which to accurately correlate the number of visits or â€Å"click throughs†that a website visitor may have to the increase in sales or market exposure of a certain product, the recent decrease in costs of implementing a banner ad campaign on the internet definitely make it a very interesting alternative to consider. It must be remembered that there are other methods by which to increase the visibility and appeal of banners to conform to the tastes of website viewers despite the emergence of the â€Å"banner blindness†phenomenon. Given the relatively low cost of launching a banner campaign on the internet, the wide consumer market base that becomes accessible through such medium and the potential benefits of a successful banner campaign, it is therefore highly advisable for any company to engage in banner advertising. References: Benway, P. and Lane, D. â€Å"Banner Blindness: Web Searchers Often Miss Obvious Links,†1998 Hoffman, D. and T. Novak (2000), â€Å"When Exposure-Based Advertising Stops Making Sense (and What CDNOW Did about It),†working paper, Owen Graduate School of Management, Vanderbilt University. Â
Monday, January 6, 2020
Essay about Market Failures Government Intervention
Dan Mattera September 27, 2010 BUS 345 Essay #1 What is the basis for the contention that governments should intervene to correct market failures? (Be sure to explain what market failures are and why they are significant without providing superficial, rote definitions.) Contrast this with the argument that laissez faire is preferable to intervention. (If possible, link this to the idea of government failure, the iron law of public policy, rent seeking, and unintended consequences.) Imagine a grading rubric in which failure is considered everything except perfection. In the academic world this seems absurd but in economics whenever markets deviate from any of the ideal conditions necessary for perfect competition the result†¦show more content†¦60) at an exponential rate. Those who favor government intervention see it as reclamation of control that the government once held over corporations that kept the interest of citizens and society ahead of the shareholder’s (Korten, 61-65). Despite this incredible accumulation of power some still believe that government intervening on market transactions is a removal of freedom and can too easily lead to the sort of coercion seen in many communist states. Those who occupy this end of the spectrum argue that laissez faire maintains an efficient, innovative and mutually acceptable market system. They also contend that in general government intervention fails at implementing proper public policy to such an extent that they themselves produce a net social cost. For the most part, these government failures are not random. Perhaps the greatest cause for these miscarriages is human rent seeking which is when individuals exercise state power for the benefit of personal gain or that of special interest groups. This coincides with another cause for government failure referred to as the Iron Law of Public Policy. What this means is that by simply acting to benefit one party the government will inevitably deal out direct or i ndirect damage to another.Show MoreRelatedGovernment Intervention Lies Conviction Of The Existance Of Market Failure1177 Words  | 5 Pagesof the theory justifying the need for government intervention lies conviction of the existance of market failure, defects that make certain market situation, which by its nature is to aim to maximise satisfaction / utility and optimally allocate resources, it stops - in the sense of optimum Pareto- function properly (Francis M. Bator, 1958) . In other words, the market reduces the utility and waste resources. It must therefore step a mediator- usually government or legislative body- which will correctRead MoreGovernment and Market Failure Essay1687 Words  | 7 Pages In micro-economics market failure is characterized by resource misallocation and subsequent Pareto inefficiency. Just as the invisible hand falters, so is the case that the unregulated markets are incapable of solving all economic problems. In laissez-faire economy, market models mainly monopolistic, perfect competition and oligopoly are expected to efficiently allocate resources for the â€Å"welfare benefit†of the society. However individualistic and selfish private interests divert the public benefitsRead MoreThe Key Ideas Of Market Failure1387 Words  | 6 Pagessector intervene? iv. Intervention for equity considerations v. Risks of intervention vi. When should the public sector intervene? Vii. Conclusion viii. References EXECUTIVE SUMMARY The key ideas of market failure is the non-appearance of specific goods and services, competitive markets delivery the efficient quantity of all goods and services – that is the amount which best meets people’s requirements and favourites, given scarce resources. 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Economics are a complex matter whichRead MoreMilton Friedman s Capitalism And Freedom Essay1727 Words  | 7 Pagesincompatible with democracy (8). Thus, he advocates for a capitalistic society in the United States. Friedman provides many reasons to support his claim, but his main is that coercion is â€Å"the fundamental threat to freedom†(15). He holds that excessive government regulation infringes on the rights of individuals to enter economically-beneficial agreements with others and, thus, reduces the voluntary coordination among the population. This is of paramount importance as â€Å"coordination is needed to take fullRead MoreGovernment Intervention On Kazakhstan Oil Industry Essay1449 Words  | 6 PagesStudent Name : Tinglin Zhang Subject : Assignment : Essay Topic : Government intervention in Kazakhstan Oil Industry The world concerned problem today the energy problem. Among other reasons of its country is growing thirst for oil and gas made thus a matter of strategic energy security. Oil is the stratagem industry of the development of economy and society. With the development phase of Kazakhstan’s oil resources is speeding, the world big powers seek the benefits here, Kazakhstan becomes
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